If you were public relations director of the Family Channel, how would you answer possible stockholder concerns about using corporate resources for charitable activities that don't directly boost the bottom line?
What will be an ideal response?
Students might explain the realities of corporate social responsibility – the
increasing expectations that corporations, just as citizens, will devote time and
resources to community improvement. Carol Cone's Chapter 6 "Memo from the
Field" also notes that values-driven companies attract good employees.
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Fast Copy has had several suits filed against them concerning discrimination in the workplace. The plaintiffs in these suits complain that the general set-up of the organization prohibits them from advancement. Explain what type of discrimination the plaintiffs have experienced. Then, describe how Fast Copy might progress toward becoming a multicultural organization.
What will be an ideal response?
A portable mixer that the station also uses for remotes is never used in the production studio
a. TRUE b. FALSE
Which of the following is a guideline for the effective use of presentation aids?
a) Know your presentation aids intimately. b) Make sure that your presentation aids can be seen by up to 30 percent of the audience. c) Talk to your presentation aids rather than the audience. d) Do not rehearse your speech with your presentation aids to avoid ruining the spontaneity.
An organizational culture includes norms and expectations that both reflect and reinforce members' ways of communicating
Indicate whether the statement is true or false.