Fast-food companies like Hardee's create advertising campaigns to appeal to "heavy fast-food users," the people who already eat fast food most days of the week, in order to encourage them to buy at their chain. Hardee's is using
A. psychographic positioning.
B. demographic segmentation.
C. volume segmentation.
D. purchase-occasion segmentation.
E. lifestyle segmentation.
Answer: C
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A. The doctrine of caveat lector B. Implied warranty of merchantability C. The doctrine of caveat emptor D. The doctrine of respondent superior
Explain a future contract
What will be an ideal response?
A capital projects fund might be used to account for which of the following activities?
A. Providing water and sewer services. B. Servicing long-term debt. C. Building a parking garage. D. Maintaining sidewalks.
The formal ____________________ model of human resource planning forecasts human resource needs based upon probabilities of such changes.
Fill in the blank(s) with the appropriate word(s).