National advertising consists of the following two categories,

a. co-op and spot
b. network and retail
c. spot and retail
d. network and local
e. spot and network


e.

Communication & Mass Media

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The Pacifica case on broadcast indecency involved Johnny Carson on The Tonight Show

Indicate whether this statement is true or false.

Communication & Mass Media

All of the following informative speaking strategies would be

effective when clarifying a difficult term EXCEPT: a. Define essential features b. Quiz the audience c. Discuss nonexamples d. Use similes e. Use varied examples

Communication & Mass Media

A point in a speech can be represented by

A. a word B. a sentence fragment C. a complete sentence or two D. All the above

Communication & Mass Media

_____ refers to a gap between self-perception and reality.

a. Interdependence
b. Attribution
c. Incongruence
d. Disposition

Communication & Mass Media