National advertising consists of the following two categories,
a. co-op and spot
b. network and retail
c. spot and retail
d. network and local
e. spot and network
e.
Communication & Mass Media
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The Pacifica case on broadcast indecency involved Johnny Carson on The Tonight Show
Indicate whether this statement is true or false.
Communication & Mass Media
All of the following informative speaking strategies would be
effective when clarifying a difficult term EXCEPT: a. Define essential features b. Quiz the audience c. Discuss nonexamples d. Use similes e. Use varied examples
Communication & Mass Media
A point in a speech can be represented by
A. a word B. a sentence fragment C. a complete sentence or two D. All the above
Communication & Mass Media
_____ refers to a gap between self-perception and reality.
a. Interdependence
b. Attribution
c. Incongruence
d. Disposition
Communication & Mass Media