Which of the following statements is not true of frequent-shopper programs?
A. Frequent-shopper programs are programs that identify and provide rewards to customers who patronize a retailer.
B. Frequent-shopper programs are also commonly called loyalty programs.
C. Frequent-shopper programs can provide customer information automatically to the retailer when customers have their program card scanned at the time of transaction.
D. Frequent-shopper cards are issued on the basis of market basket analysis.
E. Frequent-shopper programs include a private-label credit card offered by a retailer.
Answer: D
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