Which of the following is a strategy for a market leader (rather than a market challenger) when marketing a low-involvement product?
A. use Internet search engines such as Google to assist buyers
B. use sales promotion such as free samples, coupons, and rebates to encourage trial of their brand
C. use repetitive advertising messages that reinforce a consumer's knowledge or assure buyers they made the right choice
D. link their brand attributes with high-involvement issues
E. use advertising messages that focus on getting the brand into a consumer's consideration set
Answer: C
You might also like to view...
Information from the operating budgets of Roswell Fabricators follows: Selling and administrative expenses $ 140,000 Factory overhead 200,000 Sales 1,000,000 Cost of goods sold 450,000 Capital expenditures 100,000 If Northwest's income tax rate is 30%, what is the budgeted net income?
a. $287,000 b. $126,000 c. $410,000 d. $186,000
Which of the following is the correct singular-plural pair of words?
A. Father-in-law and Fathers-in-law B. Chief of staff and Chief of staffs C. General Manager and Generals Manager D. Mother-in-law and Mother-in-laws
Which of the following is an advantage of the FCFS dispatching rule when used in services?
A) FCFS maximizes utilization. B) FCFS minimizes the average number of jobs in the system. C) FCFS minimizes the average lateness of all jobs. D) FCFS maximizes the number of jobs completed on time. E) FCFS seems fair to customers.
Interim zoning: A)?Is zoning used prior to development of a master plan
B)?Is unconstitutional. C)?Is unconstitutional without a master plan in development. D)?None of the above