Which of the following is NOT a benefit of a social media presence for a brand?
A) Social media allows marketers to establish a public voice and presence online.
B) Social media can cost-effectively reinforce other communication activities.
C) Social media can encourage companies to stay innovative and relevant.
D) Social media can be used to build or tap into online communities.
E) Social media allows companies to have a short-term focus.
E
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Which behavior is a conflict-producing technique that figuratively can drive a partner crazy and is often at the root of dysfunctional conflict?
A. role reversal B. crazymaking C. DESC script D. online disinhibition effect
Which of the following is TRUE of internal control?
A) A company outside auditor is responsible for the company internal control system. B) One of the major purposes of internal control is to ensure that the assets are safeguarded. C) Internal control procedures tend to diminish the importance of operational efficiency. D) Internal controls are only necessary for public companies.
When using an attitude scale based on Machiavelli's analysis of human nature and political behavior, ________ Machs tend to be cynical about others' motives, more likely to behave unsympathetically toward others, and less willing to change their convictions under social pressure.
Fill in the blank(s) with the appropriate word(s).
Americans' preoccupation with deodorants is an example of a culturally learned need.
Answer the following statement true (T) or false (F)