However a radio script is structured, it must begin with:

a. An attention-grabbing opening
b. A "soft" lead-in
c. A female announcer, if possible
d. More than one voice


a

Communication & Mass Media

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The importance of speech training as part of a liberal arts education is a 20th Century concept

Indicate whether the statement is true or false

Communication & Mass Media

What elements are discussed in evaluations that focus on the

speech message? What will be an ideal response?

Communication & Mass Media

B. F. Skinner proposed that human behavior can be motivated and is influenced by rewards in the environment

Indicate whether this statement is true or false.

Communication & Mass Media

Abdul made a comment to his brother. Afterwards, he immediately regretted his words and said, "I was just kidding!" Abdul forgot the ________ principle of interpersonal communication

a. irreversibility b. inevitability c. transactional d. ongoing e. metacommunication

Communication & Mass Media