Heavy-duty Rayovac flashlights are sold to consumers throughout the United States. However, Philips manufactures the bulbs used in Rayovac flashlights. The quantity of bulbs Philips makes is related to how many flashlights Rayovac sells. This is an example of
A. relationship marketing.
B. a tying arrangement.
C. reciprocity.
D. derived demand.
E. strategic alliance demand.
Answer: D
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