This chapter's "Appreciating Diversity" account describes how McDonald's was able to succeed in the Brazilian market once it adapted to preexisting Brazilian cultural patterns. This example illustrates
A. applied anthropology's capacity to help foreign markets adapt to a marketing strategy that must, above all costs, maintain the integrity of its brand.
B. how the axiom of applied anthropology that innovation succeeds best when it is culturally appropriate applies not just to development projects but also to businesses, such as fast food.
C. Brazilians' intolerance of foreign goods, because the companies that produce them disregard Brazilian tastes.
D. how the axiom of applied anthropology that innovation succeeds best when it is culturally appropriate applies only in Western cultures.
E. the danger of applied anthropology turning itself into a tool of capitalist interests, which always disregard the culture and well-being of the consumer.
Answer: B
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Answer the following statement(s) true (T) or false (F)
1.The blending theory of inheritance correctly describes the mechanisms by which offspring resemble their parents. 2. The principles of heredity worked out by Gregor Mendel apply to all living organisms. 3. A human body cell has 44 autosomes. 4. X-linked traits will be expressed more commonly in females than males. 5. Proteins are chains of nucleotides.
A crucial characteristic of a good typology is that it must be
a. subjective and ambiguous. b. symbolic and generalized. c. objective and explicit. d. used exclusively by the archaeologist that created it. e. subjective and vague.
The custom of allowing a man to marry more than one woman is __________
A) found in most of the societies known to anthropology B) found in only a small minority of the world's societies C) unlikely to engender jealousy among co-wives D) strictly forbidden in Muslim society
The human brain reached its current size about ________ years ago.
A. 300,000 to 400,000 B. 100,000 to 200,000 C. 200,000 to 300,000 D. 400,000 to 500,000