To overcome potential cognitive dissonance, a retailer should _____

a. overstate a product's attributes in the sales presentation
b. reduce the price of a product to new customers
c. offer trade-in allowances for durable goods
d. realize the importance of customer after-care


d

Business

You might also like to view...

What is a tracking signal? Explain the connection between adaptive smoothing and tracking signals

What will be an ideal response?

Business

Around the world, government:

A. Tends to be controlled by business. B. Sometimes cooperates and sometimes is in conflict with business. C. Tends to be in conflict with business. D. Tends to cooperate with business.

Business

Taxpayers may always expense a portion of start-up costs and organizational expenditures.

Answer the following statement true (T) or false (F)

Business

On July 8, Compusoft receives $250,000 from a customer toward a cash sale of $1 million for customized computer equipment to be completed on August 1. The remaining $750,000 payment is received upon delivery of the product on August 1. The equipment had a total production cost of $700,000. What journal entries should Compusoft record on July 8 and August 1? Assume Compusoft uses the perpetual inventory system.

What will be an ideal response?

Business