Explain why the aim of customer relationship management is to create not just customer satisfaction, but also customer delight
What will be an ideal response?
Customer satisfaction cannot be taken for granted. Because brand loyalty is dependent upon strong customer satisfaction, companies strive to retain, satisfy, and even delight current customers. Outstanding marketing companies go out of their way to keep important customers satisfied. Most studies show that higher levels of customer satisfaction lead to greater customer loyalty, which in turn results in better company performance. Firms create customer delight by promising only what they can deliver and then delivering more than what they promised. They also create emotional relationships with key customers. Delighted customers make repeated purchases and become willing marketing partners and "customer evangelists" who tell other potential customers about their positive experiences with the product.
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Type I subsequent events Provide two examples of a Type I subsequent event and explain how these events would be treated in the financial statements
In preparing adjustments on the work sheet, which of the following accounts most likely would be added to the Account Name column?
a. Telephone Expense b. Retained Earnings c. Income Taxes Payable d. Accumulated Depreciation–Equipment
The two components of total material/labor variance are ______________________________ and ___________________________________
Fill in the blank(s) with correct word
______ is the idea that everyone in an organization must be accountable for their own actions.
A. compliance B. personal responsibility C. principles D. ethics