Which of the following is true of commercial messages?
a. An advertisement is a type of commercial message.
b. They make it clear the intent is to persuade the consumer to change an attitude or behaviour.
c. The source has paid a fee to place the message in a medium.
d. A & C only.
e. All of these.
e. All of these.
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A firm is doing a marketing cost analysis involving two products, three target markets, and $6 million in advertising costs. The firm should
A. allocate these costs to general overhead. B. allocate $3 million of the advertising costs to each product. C. allocate $2 million of the advertising costs to each target market. D. determine the purpose of the advertising and allocate costs to products and target markets accordingly. E. allocate these costs to each product and target market on the basis of their percentage of total sales.
Which of the following is not an objective of estate planning?
a. to prolong the life of the planner through a medically approved regimen of proper diet, exercise, and rest b. to better provide for the economic needs of the planner while alive c. to avoid or minimize the costs, delays, and publicity of probate d. to avoid income and estate taxes in so far as practicable
Transfer of Instruments. In July 1988, Chester Crow executed a promissory note payable "to the order of THE FIRST NATIONAL BANK OF SHREVEPORT or BEARER" in the amount of $21,578.42 at an interest rate of 3 percent per year above the "prime rate in
effect at The First National Bank of Shreveport" in Shreveport, Louisiana, until paid. The note was a standard preprinted promissory note. In 1999, Credit Recoveries, Inc, filed a suit in a Louisiana state court against Crow, alleging that he owed $7,222.57 on the note, plus interest. Crow responded that the debt represented by the note had been canceled by the bank in September 1994, contending that, in any event, to collect on the note Credit Recoveries had to prove its legitimate ownership of it. When no evidence of ownership was forthcoming, Crow filed a motion to dismiss the suit. Is the note an order instrument or a bearer instrument? How might it have been transferred to Credit Recoveries? With this in mind, should the court dismiss the suit on the basis of Crow's contention?
Arkin Corporation's total current assets are $290,000, its noncurrent assets are $520,000, its total current liabilities are $210,000, its long-term liabilities are $420,000, and its stockholders' equity is $180,000.Required:Compute the company's working capital.
What will be an ideal response?