Your grandmother and her friends are thinking of starting a business making quilts. Since you are taking a marketing course, she has asked you for some advice on what type of supply chain strategy they should use. She tells you that they want to keep their inventory low and want to ensure that if they make a quilt it will sell. What type of strategy would you recommend?
What will be an ideal response?
You should recommend that she and her friends follow a pull strategy where customer orders dictate the production process. When customer orders come in, their business can then create the quilt and even customize it based on the customer's desires. This would also allow them to also keep their inventory costs low by only ordering what they need based on the orders that they have.
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