Via e-mail, a public relations firm asked a journalist to write a feature column on a new product to be launched by its client. Since the journalist had no prior contact with the firm, she deleted the e-mail without even reading it
What guideline for pitching by e-mail should the PR team have followed?
a) Establish a relationship
b) Use a succinct subject line
c) Send a blast e-mail
d) Include attachments
Consider This: The PR firm should capture the journalist's attention.
LO 14.7a: Explain various attention-capturing methods of story pitching14.7b:List elements of pitching a story by e-mail
a
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Which of the following is NOT among the six ethical perspectives on persuasion discussed in this chapter?
a. sociological b. political c. legal d. situational
________ functions of attitudes stress the features and benefits of a product
a. Utilitarian b. Comprehension c. Retention d. Attention
A reporter has been ordered by police to leave the scene of a protest or else she will be arrested. The reporter decides to stay in the area to report on the protest based on the principle that a reporter’s duty is to always report a story no matter what the outcome. The reporter tells the police he will stay and report because it is the reporter’s duty to do so. This reporter is making use of ______.
A. Kant’s categorical imperative B. Aristotle’s golden mean C. Rawls’s veil of ignorance D. John Stuart Mill’s principle of utility
Robert sits with his wife Casey while she is going through a hard time in life and provides support to her. Casey is receiving what type of reward that comes along with social relationships?
A) Emotional rewards B) Material rewards C) Health rewards