Which brand positioning level is most likely to create a relationship with a customer that engenders brand loyalty, commitment, and strong consumer equity?
A) benefits
B) service attributes
C) status
D) values
E) personality
D
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Which of the following most likely covers transportation costs incurred by channel intermediaries?
A) seasonal discount B) associate allowance C) trade discount D) promotional allowance E) quantity discount
If a company wants to be a price-taker, which of the following strategies should be taken?
A) Enter a competitive market and focus on cost cutting. B) Produce a unique product. C) Exploit the value of a fashionable brand name. D) Differentiate the product clearly from the competitors.
State licensing and regulation of occupations may:
a. only be done for occupations approved for state control by Congress b. not be shown to limit entry because of unnecessarily high education requirements c. may require people to serve apprenticeships before obtaining state certification d. all of the other specific choices e. none of the other choices
A $1,00 . bond, with interest at 8% on March 1 and September 1, was sold on July 8 at 92 plus accrued interest. Compute the dollar amount of the sale the seller received. (Assume a 360-day year and a commission of $5 per bond.)