Raycom Construction needs heavy-duty equipment to install a new pipeline in northern Alaska. After a vendor is chosen, Reginald will handle the paperwork and send out the purchase order. Reginald plays the role of ________ in the buying center.
A. initiator
B. influencer
C. user
D. buyer
E. gatekeeper
Answer: D
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Identify the stage in the product life cycle (PLC) where the growth rate and the size of the market are low
A) introduction stage B) growth stage C) maturity stage D) decline stage
Via survey questionnaires, you collected data about the trainees’ self-assessment on their behavioral changes from three different times in different places: ? In the classroom immediately after they completed the program ? In the workplace 2 weeks after they completed the program ? In the workplace 2 months after they completed the program Is the above method a reasonable triangulation method?
a. Yes, it is a reasonable triangulation method. b. No, it is not a reasonable triangulation method.
Which of Larson and LaFasto’s characteristics of team excellence is associated with Hackman’s “clear norms of conduct”?
A. compelling purpose B. unified commitment C. standards of excellence D. competent team members
Kellogg's changed the name of its Heartwise cereal to Fiberwise most likely to ________.
A. convey a stronger product image, since "heart" implied sentimentality and "fiber" implied strength B. comply with Food and Drug Administration guidelines on the use of the word "heart" in food brand names C. respond to a changing public interest from heart to intestinal health issues D. complement its new line of breakfast fiber bars E. avoid a lawsuit by the makers of HeartPro Organic Cereal because they claimed the names and benefits were too similar