Define and give an example of each of the four scales of measurement.

What will be an ideal response?


Nominal data have meaningful labels. Example: gender (male/female).
Ordinal data are nominal data with a meaningful order. Example: rank ordering of sales performance (1st, 2nd, 3rd)
Interval data are ordinal data with meaningful distances between numbers. Example: the result from a Likert-type survey (with ratings 1-5)
Ratio data are interval data with a meaningful zero. Example: sales performance in British pounds

Business

You might also like to view...

Which of the following describes an ERP system?

A. ERP systems enable people in different business areas to communicate. B. ERP systems have been widely adopted in large organizations to store critical knowledge used to make the decisions that drive the organization's performance. C. ERP systems provide a foundation for collaboration between departments. D. All of these.

Business

In reality, the officers of the large corporations have a great deal of influence on who will be nominated and elected as directors

a. True b. False Indicate whether the statement is true or false

Business

Since Al's Auto Parts has had trouble with its windshield wiper manufacturer in the past, it is requesting a guarantee from the company before it will place another order. Which of the service quality dimensions is being addressed in this scenario?

A. responsiveness B. tangibles C. ethics D. empathy E. assurance

Business

Preferred stock is less risky than common stock, but more risky than debt

Indicate whether the statement is true or false

Business