Which pricing method (skimming, penetration, or status quo) would be most appropriate for each of the following products: (1) a new kind of automatic vacuum cleaner; (2) brightly colored wooden blocks to be used as a child's toy; (3) a new, low-cost, no-calorie fat substitute; (4) a home computer; and (5) a designer perfume. Briefly justify your answers.

What will be an ideal response?


VACUUM CLEANER. Skimming could be used, because there are innovators and early adopters who would like to be "first" to own the product. It is likely that competition could also follow fairly quickly, further justifying a skimming policy.

CHILD'S BLOCKS. Status quo pricing could be used, because this type of toy is a mature product with many substitutes. Penetration pricing could be argued if one assumes the producer found manufacturing cost advantages.

FAT SUBSTITUTE. Penetration pricing would quickly gain a large market share and is appropriate for a low-cost item. Skimming could be argued if one assumes greater demand than supply for the product.

HOME COMPUTER. Penetration pricing is appropriate because of the large amount of competition in this particular market.

PERFUME. Skimming would be appropriate, because a lower introductory price might reduce the high-prestige perception of the product.

Business

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