Which of the following statements about the introduction stage of the product life cycle is most accurate?
A. During the introduction stage, it is best to avoid a penetration pricing strategy.
B. Because of large initial investment costs, industry profits often are initially negative.
C. During the introduction stage, it is best to avoid a skimming pricing strategy.
D. A firm should introduce the identical product at several different price points in order to gauge customer price sensitivity.
E. It is preferable stimulate selective demand rather than focus on primary demand.
Answer: B
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