Why does national production of media differ dramatically from country to country?
What will be an ideal response?
ANS: Nations vary considerably in what they can or will do to create media. Larger, more prosperous nations can create more media content than small, poorer countries. The United States, Great Britain, and other industrialized nations can afford high production values that can overwhelm the modest productions of local media.
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IMC is the abbreviation for
a. International Marketing Communications b. International Marketing Corporation c. Integrated Marketing Communications d. Integrated Marketing Corporation
What should a person writing broadcast copy model his or her sentences after?
A. the way a parent speaks to a toddler B. the jargon spoken between journalists C. the sentences used in an advanced textbook D. the way people normally speak to each other
A reporter might have confidential information from a source vital to a civil case. Realizing this, the defense attorney wants the court to force the reporter to reveal this information and the identity of the source. In this case, the court will most likely ______.
A. order the reporter to give both the information and the name of the source B. refuse to order the reporter to give either the information or the name of the source C. order the reporter to give the information but not the name of the source D. order the reporter to give the name of the source but not the information
Practice is your greatest ally for capitalizing on speech anxiety
Indicate whether the statement is true or false