While announcing his candidacy for the president of the Football Club Barcelona (FCB), John Laporte told the Barcelona supporters that if they back him, he will ensure FCB signs the best players, decreases ticket prices, and makesthe FCB a European
powerhouse again. What principle of persuasion was he trying to use?
a. People respond to positive messages.
b. People respond to fear messages.
c. People respond to meet needs.
d. People respond to dissolve dissonance.
A
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Godfrey was asked to be the commencement speaker at the local high school. In the speech, Godfrey talked about his accomplishments, about what he has been doing since his high school graduation 18 years ago and his goals for the future
Unfortunately, this speech didn't appeal to the audience. Why? a. The audience really did notget to know Godfrey because the speech was too short. b. Godfrey connected with the audience, but the illustrations he used were dated. c. The speech Godfrey gave was at the beginning of the commencement which set the tone for the event. d. Godfrey did notpraise the graduating class nor have the graduates look toward their own futures.
Mikala often takes the minutes of the meetings; Gary often asks others to contribute new ideas; Keri offers pros and cons about the suggested solutions. All of these would be examples of _____ roles
a. individual b. procedural c. social d. task
The Internet and cell phones are examples of “_____ media.”
a. platform b. corporate c. new d. programming
Using technology, free association, forming categories and clustering are ____________________ strategies.
Fill in the blank(s) with the appropriate word(s).