Which of the following is not a step to be considered during the planning stage of marketing and sales messages?
A) Assessing audience needs
B) Analyzing the competition
C) Determining key selling points
D) Anticipating purchase objections
E) Determining channel and medium
Answer: E
Explanation: E) Everything you've learned about planning messages applies in general to marketing and sales messages, but the planning steps for these messages have some particular aspects to consider as well. During the planning phase, audience needs should be assessed, competition analyzed, key selling points should be determined and potential objections should be anticipated.
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a. True b. False Indicate whether the statement is true or false
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Apple uses its ________ power to pay no more than 2 percent of its sales a square foot in rent.
A. buyer B. restraining C. competitor D. supplier