Sally's is a boutique bakery that specializes in cupcakes. Give some methods by which Sally's can position itself without spending a lot on promotions
What will be an ideal response?
Student answers will vary. Because small businesses often must rely on word of mouth to establish their positioning, public relations, social networking, and low-cost promotions and sponsorship can be inexpensive alternatives for Sally's. Creating a vibrant brand community among current and prospective customers can also be a cost-effective way to reinforce loyalty and help spread the word to new prospects.
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During the year, Samuels Company reported net income of $300,000, including amortization of intangible assets of $66,000, depreciation of plant assets of $132,000, and amortization of premium on investment in bonds of $20,000 . Applying the indirect method, cash provided by operating activities is what amount?
a. $300,000 b. $518,000 c. $478,000 d. $498,000
Under the CISG:
A) loss of or damage to the goods after the risk of loss has passed to the buyer does not discharge the buyer from the obligation to pay the purchase price. B) loss of or damage to the goods after the risk of loss has passed to the buyer discharges the buyer from the obligation to pay the purchase price. C) if the buyer is bound to take over the goods at a place other than the seller's place of business, the risk of loss passes when the goods arrive at that location. D) if the sales contract does not involve the carriage of the goods, the risk of loss passes to the buyer as soon as the goods are placed at his disposal, regardless of the amount of time it takes him to take possession.
Which of the following would most likely be used by the public relations staff of a firm to provide information to employees about meetings, construction plans, or new equipment?
A. venue marketing B. a news release C. an exhibit D. a bulletin board E. viral marketing
The process of creating and maintaining information systems is called ________
A) systems development B) systems acquisition C) systems definition D) systems configuration