Jason just completed an advertising campaign for a new dog shampoo, and he wants to know if it generated consumer awareness. What method should he use to evaluate it?
A. demand analysis
B. promotion evaluation
C. sales forecasting
D. advertising effectiveness study
Answer: D
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Chloe is examining her company's marketing performance metrics. Which of the following would be on the list?
A) capacity utilization B) operating expenses C) earnings per share D) customer value E) return on assets
Howard Corporation uses a petty cash system to pay for miscellaneous expenses. Howard established the petty cash fund with $600 on March 1. On March 31, the petty cash fund contained $12.98. The custodian of the fund saved the following vouchers for cash payments during March:
Required:a) Record the entry to establish the petty cash fund in general journal format.b) Assuming the company combines the entries to record the disbursements and to replenish the petty cash fund, record that entry in general journal format.
What will be an ideal response?
Which of the following statements is NOT true regarding venture capitalists?
A) They can provide substantial capital for young companies. B) Firms offer limited partners a number of advantages over investing directly in start-ups themselves as angel investors. C) They use their control to protect their investments, so they may therefore perform a key nurturing and monitoring role for the firm. D) They might invest for strategic objectives in addition to the desire for investment returns.
When an SQL SELECT statement is used to retrieve data from a view instance, the maximum number of columns that can be specified in the SELECT is the same as the number of columns:
A) in the table underlying the view. B) in the VIEW specification. C) in the ORDER BY clause. D) in the HAVING clause. E) that have aliases.