Personal selling and advertising are both forms of sales promotion.
Answer the following statement true (T) or false (F)
False
Sales promotion refers to those promotion activities other than advertising, publicity, and personal selling those stimulate interest, trial, or purchase. Therefore, neither personal selling nor advertising is a form of sales promotion.
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Other than prior years' sales, list two other factors that are often used in the development of a sales forecast
Which of the following is a suggestion for constructing effective bar charts??
A) ?Use visuals that exaggerate the data presented in the bar charts. B) ?Avoid fancy formatting such as 3D. C) ?Use data labels and gridlines excessively. D) ?Avoid positioning data presented in the bar charts chronologically.
Marketing information that already exists is called secondary data.
Answer the following statement true (T) or false (F)
Both linear and nonlinear programming models have the general form of an objective function subject to more than 1 constraint
Indicate whether this statement is true or false.