Which of the following is the best example of how one's personal value system influences his or her buying behavior?
A. Nick decided to buy a Mustang because it reflects his fast-paced way of living.
B. Kayla loves the outdoors, so she decided to buy a Jeep because it would portray her spirited personality to others.
C. Christy decided to buy an electric vehicle because she is concerned about the harmful effects of carbon dioxide emissions produced by gasoline fuels.
D. Sue heard that cars made in Germany have a reputation for being well built, so she decided to buy a BMW.
E. Rick decided to buy a camper so the family could enjoy the outdoors together.
Answer: C
You might also like to view...
The extent to which a culture’s members believe that institutional and organizational power should not be shared equally and that all decisions by power holders must be accepted is known as which of these terms?
A. expert power B. referent power C. coercive power D. power distance
The statement, "The black, rectangular Intech ThinkPad has a red tracking ball and a multicolored Intech logo set at 35 degrees in the lower right corner," is an example of a(n):
A. product advantage. B. segmentation variable. C. product feature. D. market need. E. product benefit.
The study of ______, or body language, includes a consideration of gestures, body movements, facial expressions, eye behavior, and posture.
Fill in the blank(s) with the appropriate word(s).
Elimination of the privity requirement led to ________
A) an increase in the liability of producers B) an increase in the liability of consumers C) a decrease in the liability of manufacturers D) a decrease in the liability of sellers