According to the text, the “two-step flow” is the idea that:

a. media influence opinion-leaders; the opinion leaders then influence other people
by personal contact
b. opinion leaders influence the media; the media then influence the mass audience
c. the mass audience influences opinion leaders; the opinion leaders then influence
the media
d. the media influences the mass audience; the mass audience then influences the
opinion leaders


a.

Communication & Mass Media

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Self-effacing humor is often much more effective than using a made up funny story in a speech

Indicate whether the statement is true or false

Communication & Mass Media

Bryant's specific purpose for his speech is that he wants his listeners to understand,

and accept as valid, the health benefits of a plant-based diet. Given this purpose, which of the following comprises the best thesis statement for Bryant's speech? A) A plant-based diet is heavily championed by environmentalists. B) Residents of Oregon have led the way in championing a plant-based diet. C) A plant-based diet is also widely known as a Vegan diet. D) A plant-based diet is a major component in living a healthy life.

Communication & Mass Media

Another aspect of voice quality is the lack of:

a. tonality b. distraction c. depth d. focus e. all of these answers f. none of these answers

Communication & Mass Media

Answer the following statements true (T) or false (F)

1.According to your textbook, “identity” is rarely communicated by a person’s Facebook site. 2.Identity is independent of our social relationships. 3.according to your text and Watzlawick et al., one cannot not communicate in face-to-face settings. 4.Self-presentational goals relate to the image we want others to convey.

Communication & Mass Media