Compare and contrast the purpose and content of a branded community Web site to that of a marketing Web site
What will be an ideal response?
Branded community Web sites are designed to present brand content that engages consumers and builds closer customer relationships, rather than to sell the company's products directly. Such sites typically offer a rich variety of brand information, videos, blogs, activities, and other features that build closer customer relationships and generate engagement with and between the brand and its customers.
In contrast, marketing Web sites are designed to engage consumers in an interaction that will move them closer to a direct purchase. A marketing Web site allows customers to view, research, and purchase specific items.
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One of the first-mover disadvantages is that a late-mover competitor may reap benefit from the investments made in marketing and establishing in a particular country
Indicate whether the statement is true or false
Enumerated or bulleted lists
a. should be placed only in an appendix section of a business document. b. detract from the flow of the written message. c. can be used to add visual impact to items in a series. d. result in too much wasted white space in a business document.
If the principal and agent agree in advance how long their relationship will last, their agreement is called? A)an agency at will
B)an agency of purpose. C)an express agreement. D)a term agreement.
Liabilities are defined as:
A) earnings retained in the business. B) amounts owed to lenders or creditors. C) stockholders' claims to assets. D) future economic benefits of a company.