The ROPES model of public relations is primarily concerned with ______.
A. shaping and controlling the “spin” media outlets give to stories concerning the product or organization
B. creating, developing, and nurturing relationships between an organization and its key publics
C. handling a major a crisis facing a corporation or organization
D. you can’t fool me, ROPES isn’t a model for public relations
B. creating, developing, and nurturing relationships between an organization and its key publics
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The concept of the public's right to know is based on
a. the new Republican Party agenda for the nation b. a longstanding common law that makes the government responsible to the public c. the First Amendment
The PR team of an organization wants to check whether the policies it adopted were fruitful. Thus, they scanned the news coverage of several media houses to examine whether their organization had been portrayed in a positive light
Furthermore, the PR team decided to conduct a survey in the local community to gauge public perceptions of the organization. What phase of the issues management process is the PR team currently negotiating? a) Evaluation b) Implementation c) Analysis d) Identification
Communication _________________ refer to your ability to use appropriate tools or techniques to achieve communication goals through interactions with others
a. theories b. strategies c. ethics d. skills e. expression
Which of the following does NOT characterize an intercultural alliance?
A. the use of compromise and submission in making decisions B. identification of power and unearned privilege C. orientations of affirmation D. acknowledgement of the impact of history