To evaluatea new scheme introduced by the Wiconsins Banking Ltd., the PR executive arranged a group of people to look at the consumers' and critics' comments on social media and other sources. What method is employed here?

a. Analyzing information
b. Gathering information
c. Referencing sources
d. Identifying situations


A

Communication & Mass Media

You might also like to view...

Newspeople’s demographic profiles resemble ______.

A. the diversity reflected in the U.S. population B. liberal democrats C. white male college graduates D. political extremists

Communication & Mass Media

What should the speaker do when using an object as a presentation aid?

A) Select a living thing to strengthen pathos. B) Select an object that will shock the audience into listening. C) Keep the object out of sight until it is time to use it. D) Display the object throughout the speech for emphasis.

Communication & Mass Media

Analogies can be used to reason inductively

Indicate whether this statement is true or false.

Communication & Mass Media

When Tyler met Heidi for the first time, he immediately assumed she was just another "dumb blonde" and didn't bother to ask her anything about herself. If he had, he would have found out she had just been nominated for an elite scholarship. Tyler's assumptions about Heidi are an example of _____.

A. ethnocentrism B. gunny-sacking C. stereotyping D. egocentrism

Communication & Mass Media