Wilson is so confident of the benefits of his product, he is sure people will line up to buy it if only they knew about it. Wilson will most likely subscribe to the _______________ marketing philosophy.
A. production-oriented
B. sales-oriented
C. consumer-oriented
D. promotion-oriented
Answer: B
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Lamar brought his proposal to Lindsay before the meeting saying, "I'm sure you have some ideas on this, and we could try to get them incorporated upfront." Which influence tactic is Lamar using?
A. consultation B. inspirational appeals C. ingratiating tactics D. personal appeals E. legitimating tactics
Coke's worldwide success is based on:
A) adaptation of the marketing mix. B) standardization of the marketing mix. C) selected elements of the marketing mix. D) using local sales force and vending machines. E) using existing local infrastructure.
Select Manufacturing sells a variety of office products including two-drawer file cabinets. On June 30, the company had 1,200 cabinets in inventory. The company's policy is to maintain a cabinet inventory equal to 20% of next month's sales. The company expects the following sales activity for the third quarter of the year: July 6,000 cabinets August 8,000 cabinets September 9,600 cabinets In
addition, October's sales are projected to be 10,000 cabinets. What is the total required production for the third quarter? A) 23,600 cabinets B) 24,400 cabinets C) 25,600 cabinets D) 26,800 cabinets
A stream of equal cash payments made at equal time intervals is called a(n) ________
A) present value B) annuity C) compound interest D) future value