Which of the following statements is not true when considering and evaluating store locations?

A. It is important to consider local and state legal and regulatory environments affecting operating costs.
B. It is important to have the strategic fit of the areas' population with the retailer's target market.
C. It is important to examine an area's level and growth of population and employment and how long such growth will continue and how it will affect demand for merchandise sold in its stores.
D. The best areas for locating stores are those that generate the highest return on investment in the short term.


Answer: D

Business

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