According to research, which of the following is a result of successful CSR activities?

a. increasing a company’s short-term profits
b. lowering a company’s variable costs
c. changing a company’s culture
d. enhancing a company’s reputation


d. enhancing a company’s reputation

Communication & Mass Media

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The statement that observations about human communication capture an underlying reality is

a. an assumption b. a demonstrable fact c. completely untrue d. exists in quantitative research only e. exists in qualitative research only

Communication & Mass Media

A health care center distributed pamphlets to the public inviting them to get free physicals atits center. Facts and statistics were included in the pamphlets by using visual graphics. What is this kind of representation of information called?

a) Infographics b) Publicity photos c) Media kits d) Fact sheets

Communication & Mass Media

When verbal and nonverbal messages ________ one another, we begin to question the sincerity of the message sender

What will be an ideal response?

Communication & Mass Media

Studies show that listeners ________ after a speech with presentation aids.

A. care more B. are more surprised C. remember more D. are more confused

Communication & Mass Media