If Carson purchases a tie from JCPenney for $30, that $30 represents JCPenney's ____ from the sale.
A. income
B. cost
C. proceeds
D. breakeven amount
E. revenue
Answer: E
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Some marketing experts believe that the overuse of coupons can damage a brand's image, while the use of which of the following can actually enhance a brand's image?
A) contests and sweepstakes B) bonus packs C) sampling D) premiums
Which of the following is not a typical way that a company would duplicate a competitive advantage?
A. Hiring away key employees. B. Acquiring the new technology. C. Copying the business operations. D. Carrying large product inventories.
Lila Miller who works for a large software firm is four months pregnant and is due for a promotion
However, her employer offers the promotion to Harry Oswald, a less-experienced candidate, as Lila would go on maternity leave soon and would be unable to perform her duties. Which of the following is true of this scenario? A) Lila's employer is not liable for disparate-treatment discrimination. B) Lila's employer is liable for disparate-impact discrimination. C) The employer was justified in denying Lila the promotion. D) Lila's employer may have violated Title VII of the Civil Rights Act of 1964.
If a firm imposes a capital constraint on investment projects, the appropriate decision criterion is to
select the set of projects that has the highest positive net present value subject to the capital constraint. Indicate whether the statement is true or false