To reach out to larger number of customers, it is imperative that organizations replace the ethnocentric approach of public relations with a more holistic perspective. Which trend will help shape this public relations tactic?

a) Multicultural world
b) Public demand for transparency
c) Public demand for transparency
d) Corporate social responsibilities


a

Communication & Mass Media

You might also like to view...

Slowly at first, newspaper circulation began to decline in the early 1950s as television became an established mass medium

Indicate whether this statement is true or false.

Communication & Mass Media

How does news circulate between different countries?

What will be an ideal response?

Communication & Mass Media

Discuss the three types of propositions and discuss their characteristics

What will be an ideal response?

Communication & Mass Media

What strategies are frequently used for eulogies?

What will be an ideal response?

Communication & Mass Media