Marketers are realizing that the "one-size-fits-all" approach to marketing is still relevant.
Answer the following statement true (T) or false (F)
False
The one-size-fits-all marketing is no longer relevant. Consumers want to be treated as the individuals they are, with their own unique sets of needs and wants.
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Which of the following is one of the nine levels of differences on which cross-cultural communication can falter?
A. directness B. when to talk C. rushing D. nonverbal
Financial statements for Maraby Corporation appear below:Maraby CorporationBalance SheetDecember 31, Year 2 and Year 1(dollars in thousands) Year 2Year 1Current assets: Cash and marketable securities$220 $190 Accounts receivable, net 190 160 Inventory 140 150 Prepaid expenses 70 80 Total current assets 620 580 Noncurrent assets: Plant & equipment, net 1,180 1,150 Total assets$ 1,800 $ 1,730 Current liabilities: Accounts payable$100 $120 Accrued liabilities 100 70 Notes payable, short term 160 160 Total current liabilities 360 350 Noncurrent liabilities: Bonds payable 450 500 Total liabilities 810 850 Stockholders' equity:
Common stock, $5 par 160 160 Additional paid-in capital 200 200 Retained earnings 630 520 Total stockholders' equity 990 880 Total liabilities & stockholders' equity$ 1,800 $ 1,730 Maraby CorporationIncome StatementFor the Year Ended December 31, Year 2(dollars in thousands)Sales (all on account)$1,960 Cost of goods sold 1,370 Gross margin 590 Selling and administrative expense 230 Net operating income 360 Interest expense 50 Net income before taxes 310 Income taxes (30%) 93 Net income$ 217 Maraby Corporation's working capital (in thousands of dollars) at the end of Year 2 was closest to: A. $360 B. $990 C. $260 D. $620
The norms of the engineering group at Acme Incorporated are so strong that there is nothing the new company leader can do to change things. What does this illustrate?
a. leadership charisma b. leadership neutralizers c. leadership substitutes d. leadership mandates e. leadership amplifiers
Planning is a part of each business activity (Operating, investing, and financing), and gives each activity meaning and focus.
Answer the following statement true (T) or false (F)