Unlike advertising, public relations
A. is considered a human resource function.
B. supports promotional efforts by generating free media attention and goodwill.
C. accounts for a greater increase in marketing spending.
D. converts mass media advertising into direct marketing.
E. should not be considered part of the marketing area.
Answer: B
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Concerning the foreign exchange market, which of the following is FALSE?
a. Virtually all foreign exchange trading takes place in London and Zurich. b. Foreign exchange trading is dominated by the dollar, euro, yen, and pound. c. Individual households, businesses, governments, and banks buy and sell foreign currencies and other debt instruments. d. The foreign exchange market has no centralized meeting place and no formal requirements for participation.
According to Employee Retirement Income Security Act (ERISA), employees whose contributions are vested meet the requirements to receive a pension at retirement age.
Answer the following statement true (T) or false (F)
Which psychological factor is particularly important to consumers seeking social status?
a. personality b. class consciousness c. perceived risk d. culture
Having both Baby Boomers and Millennials in the workplace has sometimes created work-engagement challenges for management. What’s an example of a new corporate trend aimed to mitigate these challenges?
a. early retirement incentives *b. reverse mentorship c. delay the pace of entry for millennials until more boomers retire d. senior mentorship