As outlined by branding expert Kevin Keller, the benefits of strong brand equity include all of the following except:
A) greater loyalty.
B) more vulnerability to marketing actions.
C) less vulnerability to marketing crises.
D) more inelastic consumer response to price increases.
E) more elastic consumer response to price decreases.
B
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Which one of the following is an example of an accrued liability?
a. Wages have been earned by employees, but have not been paid at the end of the period. b. Equipment that will benefit several periods has been purchased. c. An insurance policy that expires in a future period has been acquired. d. Supplies are purchased and used over several months.
Roger is interesting in applying concepts of organizational neuroscience. Which of the following is an ethical issue he should be aware of?
A. invasion of privacy B. negative emotional reaction C. the abundance of research in this area D. unwilling employees
Which of the following methods starts with accrual income and adjusts it for the non-cash items it contains?
a. The indirect method b. The direct method c. Both a and b d. None of the above
To achieve a lean culture and to overcome bad habits, an organization should?
a. Practice b. Procrastinate c. Ignore the past d. Resist change