Employees are the front line in public relations efforts during a crisis because:

a. they are credible representatives of the organization to people outside the organization.
b. they are likely to be most affected by the crisis.
c. they are a nimbus public.
d. none of the above


A

Communication & Mass Media

You might also like to view...

Women's underarm and leg hair has only been considered socially unacceptable for the last century

Indicate whether the statement is true or false

Communication & Mass Media

In opposing an argument made by the advocate, you have decided to use a strategy

of denial. You may NOT employ the strategy of denial in which of the following circumstances? (a) The advocate has offered a preemptive argument and you will explain why the preemptive argument is an accurate denial from your perspective on the proposition. (b) The advocate has overlooked certain important facts which you will provide along with an explanation of the significance of their having been overlooked. (c) The advocate has given undue significance to certain facts and you will explain why these facts lack significance. (d) The advocate has drawn unwarranted conclusions from her proof and you will provide the proper conclusion.

Communication & Mass Media

The party press era has been called the “dark days of journalism”:

a) true; b) false

Communication & Mass Media

A questioning technique that begins with broad, open questions and proceeds towards more closed questions is called a(n)

A. funnel sequence B. inverted funnel sequence C. tunnel sequence D. inverted tunnel sequence

Communication & Mass Media