Summaries should

a. tell the whole story
b. encourage readers to read the story
c. be like headlines
d. be long and drawn out


B

Communication & Mass Media

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When Aaron tries to persuade his audience to install a smoke detector in their apartment, he is

appealing to his listener?s needs for ________. A) self-actualization B) physiological needs C) social needs D) safety

Communication & Mass Media

A "dark site" is:

a. a password protected area on an organization's intranet for employee access to crisis information. b. a channel of information that can be activated in a crisis to give the public access to information. c. information kept dormant until a crisis occurs, at which time it is activated so internal and external publics can have access. d. all of the above.

Communication & Mass Media

People from low-context cultures may prefer more information-rich technologies (such as videoconferences), as well as those that offer the feeling of social presence

True False

Communication & Mass Media

A system of reproducing sound visually, known as _____________ sound, in which audio waves transformed into electric impulses produce a pattern printed on film and read by a photoelectric cell.  The projector can actually "see" the sound in order to reproduce it.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media