The connotation of words refers to:

A. The dictionary definition of a word
B. The feelings and emotions that a word brings to mind
C. The values and beliefs associated with a word in a particular culture
D. The meaning it has when it is translated from Latin


B

Communication & Mass Media

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The statement, "I want to persuade my audience to use public transportation around campus" is an example of: a. general purpose

b. specific purpose. c. behavioral objective. d. thesis statement.

Communication & Mass Media

The three functional research areas in advertising are (copy research), (media research), and

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Which one of the following is NOT identified as necessary to the implementation phase?

a. project budgets b. organizational values c. generating timelines d. team communication

Communication & Mass Media

If a government communicator wants to get involved in a political campaign, what should they do and why?

What will be an ideal response?

Communication & Mass Media