What will best motivate an audience member to take a particular action identified in a communication?
A) Their understanding the consequences of not taking the action
B) Using a courteous tone that requests immediate action
C) Using basic manners such as "please" and "thank you"
D) Their understanding of how taking the desired action will benefit them
E) Copying a senior leadership member in the communication
Answer: D
Explanation: D) If you're trying to persuade audience members to perform a particular action, point out how doing so will benefit them. Taking the "you" attitude would not involve threats based on lack of action. All business messages should use basic good manners such as "please" and "thank you".
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