A company is most likely doomed to failure in a foreign country if it _____
a. does not understand the country's culture
b. does not emphasize its home country's language over that of the country
c. varies its marketing mix based on the country's economic growth
d. pays attention to the country's demographics
ANSWER: a
Central to any society is a common set of values shared by its citizens that determines what is socially acceptable and what is not. A company that does not understand a country's culture is doomed to failure in that country. Cultural blunders lead to misunderstandings and often perceptions of rudeness and even incompetence.
You might also like to view...
Which of the following statements about Internet resources is NOT correct?
a. Resources on the Internet may not always be reliable and credible. b. Internet resources may be used without concern for copyright, since materials must be cleared for posting before appearing on the Internet. c. In addition to the vast material available on the Internet, libraries provide some additional resources that an effective business researcher will at times need to use. d. Partial text from articles and documents are often available via the Internet, while full texts may only be available in published form.
Which of the following is sometimes argued to be the beginning of today's strategic human resource management and high performance workplaces?
A. Industrial unionism. B. Syndicalism. C. Welfare capitalism. D. General unionism.
Customer order entry is
A) the point in time when the customer has access to choices and makes a decision regarding a purchase. B) the customer informing the retailer of what they want to purchase and the retailer allocating product to the customer. C) the process where product is prepared and sent to the customer. D) the process where the customer receives the product and takes ownership.
Prepare your application letter first; then prepare an effective résumé to support the application letter.
a. true b. false