The question What production planning procedures and decision rules should be in place? addresses ______.
A. process innovation
B. sales and operations planning
C. control systems
D. product innovation
B. sales and operations planning
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Which of the following is true regarding cause-related marketing?
A) The positive impact of cause-related marketing can be increased through sporadic involvement with numerous causes. B) Many companies focus on multiple causes to simplify execution and maximize impact. C) Limiting support to a single cause increases the pool of stakeholders who can transfer positive feelings from the cause to the firm. D) Most firms choose causes that fit their corporate or brand image and matter to their employees and shareholders. E) In order to avoid public backlash, firms are advised to adopt a hard-sell approach to their cause efforts.
Thornbrough Corporation produces and sells a single product with the following characteristics: Per UnitPercent of SalesSelling price$220 100%Variable expenses 44 20%Contribution margin$176 80%The company is currently selling 7,000 units per month. Fixed expenses are $901,000 per month.The marketing manager believes that a $28,000 increase in the monthly advertising budget would result in a 190 unit increase in monthly sales. What should be the overall effect on the company's monthly net operating income of this change?
A. increase of $5,440 B. increase of $33,440 C. decrease of $28,000 D. decrease of $5,440
Which of the following statements about the balanced scorecard approach is true?
A) The four perspectives of the balanced scorecard revolve around measures of quality, productivity, efficiency and timeliness, and marketing success. B) The balanced scorecard approach requires looking at performance from four different but related perspectives: financial, customer, internal business, and learning and growth. C) The balanced scorecard approach integrates financial and nonfinancial performance measures. D) All of these are true.
In order for a company to accept a project based on Net Present Value (NPV):
a. NPV must be less or equal to zero. b. NPV must be greater or equal to zero. c. NPV must be greater than zero. d. NPV must be greater than IRR. e. NPV can not be used to accept projects.