You want to convince your listeners that a serious issue exists and that they can do something to make it better. What speech organizational pattern is best?

A. time
B. problem-solution
C. cause-effect
D. topic


Answer: B

Communication & Mass Media

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According to research, most listeners retain 70 percent of a message for several weeks

Indicate whether the statement is true or false

Communication & Mass Media

Memories of aesthetic moments are likely to support relational parties through the turbulence that goes with the territory of any close relationship.

a. true b. false

Communication & Mass Media

In a formal outline, the exact wording of the central idea and key points should be included

Indicate whether the statement is true or false

Communication & Mass Media

On the radio, a mixture of talk and music has proven very successful, particularly during _______________

a. morning commute hours b. late-night hours and early morning hours c. the weekends d. lunch hours

Communication & Mass Media