Aristotle pointed out that an effective strategic approach to persuading someone to do something is to appeal to his/her emotions.

a. true
b. false


Ans: a. true

Communication & Mass Media

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Hidden power is also known as ______.

a. implicit power b. unobtrusive power c. indirect power d. invisible power

Communication & Mass Media

The feature of the cultural metaphor, the Chinese Family Altar, that the Chinese share with other Asian nations such as Japan is:

a. Fluidity b. Roundness c. Guanxi d. Harmony

Communication & Mass Media

The goal of ______ is to persuade people to not be persuaded.

A. elaboration likelihood model B. theory of planned behavior C. inoculation theory D. narrative paradigm

Communication & Mass Media

Task groups often go into consciousness-raising once they have completed their work

A. True B. False

Communication & Mass Media