During its market segmentation process for the Nike LeBron X basketball shoe, which sells for $200+ a pair, Nike decided to concentrate on affluent teens rather than members of high school basketball teams. This is an example of
A. forming prospective buyers into segments.
B. taking marketing actions to reach target markets.
C. forming products to be sold into groups.
D. selecting target market segments to reach.
E. developing a market-product grid and estimating size of markets.
Answer: D
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In XL Data Analyst, if you want to summarize a categorical variable, you would select which of the following?
A) click on XL Data Analyst, Categorical, Percents B) click on XL Data Analyst, Summarize, select either Percents or Averages C) click on XL Data Analyst, Summarize, select Averages D) click on XL Data Analyst, Summarize, select Percents E) click on XL Data Analyst, Summarize, select Categorical
When preparing a reconciliation of net income to cash from operations, an increase in the ending inventory over the beginning inventory will result in an adjustment to reported net income because
a. cash is increased because inventory is a current asset. b. inventory is an expense deducted in computing net earnings, but is not a use of cash. c. the net increase in inventory is part of the difference between cost of goods sold and cash paid to suppliers. d. all changes in noncash accounts must be disclosed.
Which of the following statements about global warming and greenhouse gases is accurate?
a. CO 2 emissions from fuel consumption at the time of the Industrial Revolution were relatively high. b. The U.S. consumes the most coal in the world by far. c. The insulation shield around the earth has become thicker in the last 200 years. d. Greenhouse gases are necessary to make life on Earth possible.
Goals of a lean business model include all of the following except:
A. Fewer product defects. B. Eliminate waste. C. Consistent production levels. D. Better inventory control. E. Continuous improvement.