From the perspective of the "Four Ps," personal selling is to advertising as
A. mass selling is to branding.
B. geographic terms are to price allowances.
C. warranties are to channel type.
D. Place is to Product.
E. sales promotion is to pricing.
Answer: B
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Answer the following statements true (T) or false (F)
1. We reveal who we are as people by the way we use distance and space at home and at work. 2. People in the United States enjoy close proximity with people, preferring the intimate zone of 0 to 18 inches over other types of spatial zones. 3. Women sitting close to one another tends to provoke homophobia. 4. Our nonverbal behaviors change depending upon the environments in which we communicate. 5. Nonverbal cues cannot be used in digital communication.
Identifying the key decision variables in a decision model is considered to be part of "model solution."
Indicate whether the statement is true or false
The _____ is the element of a brand that cannot be spoken.
A. brand mark B. trademark C. brand equity D. quality mark E. intangible product
What rights does a finder have to abandoned property?
A) A finder has title to and absolute right to possession of abandoned property. B) In states adopting the Uniform Disposition of Property Act, a holder of property that the law presumes is abandoned need not turn the property over to the state. C) Property left on buses, trains or in hotels must be turned in to the manager, who is required by law to diligently search for the original owner. D) If property is mislaid, not lost, then the owner of the premises has first claim against all but the true owner.