Which of the following best explains the function of a CRM database?
A. It is used to gather, store, and maintain personal information about customers.
B. It is used to keep track of orders from suppliers and related cost fluctuations.
C. It is used to improve the security of IT systems employed for marketing.
D. It is used to evaluate employee performances.
E. It is used to estimate changes in currency values in the international market.
Answer: A
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