The major disadvantage of a sole proprietorship is:
A) The difficulty in transferring ownership to others.
B) The unlimited liability for the business's debts.
C) The sharing of management authority with others.
D) The difficulty and cost of formation.
B
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Customer relationship management refers to
A. the links an organization has to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit. B. the idea that an organization should (1) strive to satisfy the needs of consumers (2) while also trying to achieve the organization's goals. C. the view that organizations should satisfy the needs of consumers in a way that provides for society's well being. D. the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so buyers will choose them in the marketplace. E. the cluster of benefits that an organization promises customers to satisfy their needs.
Shondra owns a carpet-cleaning firm. If her objective is to produce immediate sales of her services, her firm's promotion mix should probably stress
A. advertising and sales promotion. B. advertising and personal selling. C. advertising and public relations. D. sales promotion and personal selling. E. sales promotion and public relations.
In a transactional negotiation, the most important issue is usually
A. the deal itself. B. the future. C. enhancing the relationship. D. party interdependence.
When classifying projects, ________ -constrained means that project duration is fixed and resources are flexible.
Fill in the blank(s) with the appropriate word(s).